By reducing the cost of failure and allowing all kinds of people to try things, you get an abundance of innovation. Look at Wikipedia or Skype or eBay – all of these would have seemed like dumb ideas before they were created, yet in retrospect they seem obvious. The web is interoperable, which reduces the friction and lowers the costs of creating things. When the web came along, it was based on an open standard, so anyone could create a website or a little start-up company. It establishes a standard set of legal and technical tools that allows interoperability.
People don't have to ask each time how they can use the work and search engines and software tools know the intent of the author, lowering the friction of sharing and encouraging collaboration. We create software and technical and legal tools that allow people who create content to mark their works with permissions and restrictions that they would like other people to adhere to. It is a non-profit organisation with volunteer judges, lawyers and activists in 80 to 100 countries.